Sep 8, 2023
Harness the first 90 days with Ready to craft enduring brand loyalty through omnichannel strategies and AI analytics.
In today's retail sphere, the initial 90 days of a customer's journey are crucial. This window, brimming with insights, can lay the groundwork for enduring brand loyalty.
Why Focus on the First 90 Days?
Sabrina Callahan, VP of E-Commerce at Sam’s Club, emphasized its importance on the RETHINK Retail podcast. It's the phase where customers measure and choose their brand commitment.
🛍️ Product Discovery:
Search Patterns: Any unique keywords hinting at inventory needs or clearer naming?
Social Pull: Which social content type directs users to your platforms?
🌐 Navigation Trends:
Micro-Insights: Time spent on product specifics. Do reviews or images captivate them?
Site Flow: How do customers navigate your site? Which routes are most effective?
🛒 Cart Dynamics:
Why Abandon?: Are abandonments due to costs, shipping, or return policies?
Indecision Signs: Items frequently added and removed indicate potential realignment.
📚 Content Consumption:
UGC Impact: Which influences more: user reviews or customer photos?
Knowledge Hooks: Which guides or blogs retain customer attention?
🎁 Post-Purchase Analysis:
Loyalty Metrics: How soon post-purchase do customers engage with loyalty programs?
Feedback Value: Push for feedback. It’s invaluable for adjustments.
📣 Social Signals:
Brand Chatter: Keep tabs on brand mentions. What's the prevailing sentiment?
Influencer Partnerships: Spot organic brand mentions by influencers. Collaborative potential?
Implementing insights can be overwhelming. That's where we at Ready step in. We don't just advise; we become your strategic partner:
🔀 Omnichannel Strategy: We weave together your customer touchpoints, integrating in-store, online, and social data.
🤖 AI-Driven Analytics: We enable retailers to harness AI, translating data into actionable steps.
🔄 Swift Adaptation: With our expertise, retailers can quickly adapt, fully leveraging the benefits of the crucial 90-day window.
In conclusion, the first 90 days aren’t merely about numbers: it’s about shaping the narrative for lasting customer ties.